There is a lot of useful beekeeping related content out in the world. there is a lot of informative beekeeping content out there as well. Yes, thanks in large part to YouTube, there is a LOT of entertaining content pertaining to beekeeping as well.
People are out there, creating content that usually falls into one of those categories. Sometimes a few will cover more than one of those categories. The first way Bee Smart strives to stand on its own in content presentation is to bring together things that fit all three of those categories as much as possible. When we create unique content, that is our first objective, to make it useful, informative and entertaining.
Another way we work to bee unique is that because we know there are people already out there creating some great content, we have no plans to re-invent the wheel if it’s not necessary. I comb the web to see what’s already out there and if someone already has a wonderful video, audio or written presentation, what we want most to do is to make sure we can get that information in front of as many people as possible. We will try whenever possible to contact those people to allow us to add it to our links and lists of cool stuff. If we cannot obtain their permission or make contact, then we will consider making our own version of it (NOT taking theirs and we will ALWAYS give credit where it is due) because we think it’s worth people knowing about.
Thirdly, most beekeeping related content falls into the “How To” category of things, which is awesome. However, while we want people to see the “How To” or the advice or the great tips, tricks and hacks people have to share out there, we think there is something just as important and sometimes even more important to us that doesn’t get done nearly enough.
What is that, you ask? Why it’s you. It’s showing the people side of everything. Sharing information about the “tech” side of things is all well and good, but to fully appreciate anything, it truly helps to see it in context of the experiences of the people who are doing these things. I think this is where Bee Smart will shine brightest. Bring the experiences and stories of the people in beekeeping and beekeeping related areas as well as what they are doing in regards to innovation, creation and education.